A 90's Classic...Re-Tuned!
Banjo Kazooie: Re-Tuned is my senior thesis capstone. In this project, I created a modernized remake of the 1998 game
Banjo Kazooie, including updated branding, art, and an engaging, booth-like experience for the promotion. This remake is targeted to introduce the game to new generations as well as resonate with those nostalgic for the N64 classic title.
Banjo Kazooie, including updated branding, art, and an engaging, booth-like experience for the promotion. This remake is targeted to introduce the game to new generations as well as resonate with those nostalgic for the N64 classic title.
Packaging
PlayStation 5 Game Case
Game Card and Inserts
Game Case Spreads
Researching current game covers was an essential process. Many modern cover designs are either very minimal or just the main character front and center. In order to be viable against the many other games competing for attention,
I used the trend of the main character front and center, but paired it with a colorful, energetic art style to stand out when viewed on a shelf next to other products. The back cover showcases a description of the game, gameplay images, and key features of the remake. Three spreads were made to cover each modern platform, paying close attention to keep consistency across the slight differences in layout and sizing.
I used the trend of the main character front and center, but paired it with a colorful, energetic art style to stand out when viewed on a shelf next to other products. The back cover showcases a description of the game, gameplay images, and key features of the remake. Three spreads were made to cover each modern platform, paying close attention to keep consistency across the slight differences in layout and sizing.
Promotional Material
DualSense Special Edition Controller
Xbox One Special Edition Controller
Modern game launches often include multiple versions and secondary products on release. This poster was designed to be a storefront display, showcasing the available platforms, release date, and generate hype for the launch.
Two concepts of special edition controllers were also created, targeted as a collectable for those who are nostalgic and want to celebrate the return of a childhood favorite. A carboard cutout of Banjo was also created to provide an interactive touch to the showcase, giving fans an opportunity to take a picture with the bear and create memories.
Two concepts of special edition controllers were also created, targeted as a collectable for those who are nostalgic and want to celebrate the return of a childhood favorite. A carboard cutout of Banjo was also created to provide an interactive touch to the showcase, giving fans an opportunity to take a picture with the bear and create memories.
I took inspiration from the short advertisements that would play on a monitor in a game store. This animation was designed to slowly build up to the reveal of the beloved characters returning, also showing the release date and available platforms.
Process
Banjo Kazooie Sketch
Banjo Kazooie Final
Essentially every asset I created started with a traditionally done sketch, from the main character illustration, to the icons, to the logo. This allowed me freedom to play around with redesigning things for a modern audience, while keeping a sense of movement and "bounce" when translating to vector.
